Using Photos To Help Sell Your Boat in ‘Classy Classifieds’
We hate to see it when folks are trying to sell their boat in the Classy ads, but don’t include multiple photos. When you place your boat for sale in the Latitude 38 Classy Classifieds you can include more than one photo of your boat at no extra charge. The first photo uploaded is the one that will appear in the magazine. All the rest will appear online. As they say, a picture is worth a thousand words.
The owner of this 1986 Tayana 37 Mk II is offering her for just $20,000. Naturally, before contacting a seller, you’d like to have a little more information. It gives a prospective buyer a much better impression of the pros and cons of the boat. The written copy says it’s a project boat and gives a clear idea of what that means. That’s a great starting point for both the buyer and seller.
A couple of exterior and interior shots are a big help; shots of the engine or any other special features are also helpful. Before taking your photos make sure to clean up the boat and remove clutter — it’s the same advice you get for selling anything.
The full copy on this Tayana reads, “Bluewater cruiser, plenty of head room and storage. She is sound but is a project boat. Needs work on motor and some electrical. Batteries in good shape, all new thru hull fittings. New standing rigging, electrical wiring and LED lights, VHF antenna of this past year. Brought overland from East Coast so lifelines, stanchions and bow sprit were removed and need to be reinstalled (all included). Stainless frames for dodger and Bimini but no canvas. Sails and covers in fair condition. Interior cushions in good condition. Nice interior layout. Priced to reflect engine and other work to be completed.”
The copy gives you a good sense of what might be needed, and the photos really help you see whether this boat is one you’d want to consider buying and taking on the needed projects. There are a couple more photos of this Tayana online here.
There are many more good ideas on how to advertise your boat in John Skoriak’s article with tips on selling your boat.
It helps that the photos above were taken on sunny days so it’s easy to see the condition of the boat. The Catalina does look nice, but there’s only one photo available online, so you’ll have to get in touch with the seller to learn more. A cockpit photo and a couple of shots taken down below would probably help interest prospective buyers.
Your Latitude 38 classified ad reaches qualified sailors in print and online. The added benefit of including additional photos online is good for both buyer and seller.
To get your boat into the next issue of the magazine, make sure you submit it by the 15th of the month (coming soon!). It will go online immediately and be distributed in print about the first of the next month. You can place your classified here.
Here’s a question for our readers: “If you wanted to buy a boat, what photos of a ‘boat for sale’ would you like to see?”
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