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Latitude 38 Sales Position Open

Latitude 38 is seeking an ambitious advertising sales rep to join our sales team immediately. This is only the second time in 25 years the job has become open. This is a key position, tailor-made for a sailing enthusiast and sales professional well versed in relationship selling. More »

February Latitude Hits the Docks

As we write this, trucks are driving all over the Bay Area delivering the February issue of Latitude 38 into the hot little hands of our distributors. This month we feature the amazing story of Jerry Borucki’s escape from the ice aboard his Freya 39 Arctic Alpha Wülf, the dazzling and colorful personality (and toes!) More »

And the Winner Is…

In Wednesday’s ‘Lectronic we challenged our readers to name our new logowear model, and boy were they happy to help — we received nearly 200 suggestions! By far the most popular was ‘Lattie’, followed by ‘Laticia’. More »

Meet Latitude’s New Crewmember

Latitude 38 has acquired a new ‘crewmember’ to help us show off our colorful logo wear at Strictly Sail, April 14-17. But we’re at a loss as to what to call this lovely lady, so we decided to leave it to our clever readers. More »

Name That Snot Bubble

In the January issue of Latitude, we ran a sneaky little quiz in Sightings. The only mention of it was in the caption for this photo that ran on pages 78-79 in conjunction with a story on a bottom paint study. More »

Questions About the Cup?

What the America’s Cup waterfront will look like on San Francisco Bay. America’s Cup 34
© Latitude 38 Media, LLC Wondering what "exclusive use of the Bay" will look like? Wondering how fast an AC 72 will be? More »

New Year, New Latitude

Friday is New Year’s Eve so to ensure everyone can get their hands on the first Latitude of the year before they’re too drunk or hungover to stumble into their local chandlery, marina or boatyard, the January issue will be delivered to all the normal places tomorrow. More »

“Cancel My Classy Classified!”

"Please cancel the online and printed ads for my Olson 25," wrote Jim Lewis recently. "You folks posted the ad on your website late in the afternoon on October 26. I got a call about the boat a few hours later and sold it that evening. More »

Our Answer to the Shopping Blues

If you’re suffering from the Christmas shopping blues — and your brain is about to explode from stressing out over what to buy for whom — we’ve got a splendid suggestion. More »