Small Donations Add Up

Say what you will about Americans’ over-the-top spending and celebrating habits during the holiday season, but there’s no denying that this reflective time of year also inspires many to be unusually generous. 

One example is the impressive total of contributions received by West Marine’s nonprofit BlueFuture Fund, whose proceeds help maintain a variety of youth-based maritime organizations around the country — including the Alameda Community Sailing Center.

By purchasing paper BlueFuture ornaments at West Marine retailers during December’s three-week campaign, customers directly supported sailing and boating activities, as 100% of the $18,000 received will go to fund youth activities.

So three cheers for all who contributed, and for West Marine for facilitating the effort. It’s refreshing to have such good news to report on.