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Playa de Amor at Marietas to Close

We’ve heard different versions over the years, but the Mexican government is saying that Playa de Amor was created by a bomb from one of their air force planes. By the way, the vegetation is only rarely this green.

© 2016 Mexico Tourism

If you want proof that there can be such as thing as too much love, look to the Marieta Islands at the outer edge of Banderas Bay, Mexico. Thanks to unrelenting publicity and a couple of really cool photographs, the number of visitors to Hidden Beach, aka Playa de Amor, shot up from just 27,500 visitors in 2012 to 127,000 last year. The unusual ‘beach in a crater’ was created when the islands were used as a bombing range by the — we’re not making this up — Mexican air force. When famed oceanographer Jacques Cousteau came by and saw what was going on, he had a fit, and the Mexican government put a stop to it. The beach also has a certain attraction because you have to swim through a relatively narrow tunnel to get in.

The appeal of Playa de Amor decreases with the number of people on it. When hundreds of people are running around, the attraction is near zero. Visitors are required to wear PFDs when swimming in, so snorkeling is from the surface only.

© 2016

The National Protected Areas Commission (CONANP) has announced that they will close the beach starting on May 9 in order to protect the coral reefs, clean up the garbage, and monitor the condition of sea life. They figure the beach could support 625 people a day, but as many as 2,500 were visiting it during Easter Week. It’s unclear if this is a permanent closure or just temporary.

The islands have had a tremendous economic impact on the Punta Mita area and Puerto Vallarta. The panga guys at Mita used to fish until they realized that tourists were a much more lucrative catch. For the last couple of years they’ve been living the good life. Officials say that as many as 250 boats a day were bringing tourists to the beach over Easter Week. Many of these were from Puerto Vallarta and carried as many as 400 passengers. There are going to be a lot of unhappy fishermen-turned-boat-guides, as well as unhappy owners of big charter-boat businesses.

Latitude’s 63-ft catamaran Profligate, which only operates from mid-November through the end of January, is licensed and insured to carry up to 30 passengers at a time. The new ban won’t directly affect us because our permit specifically excluded our boat from visiting the islands. The exclusion didn’t bother us, because boats often had to wait up to two hours to let their passengers off, and many visitors didn’t enjoy the experience because of the Disneyland-like crowds. 

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According to the PICYA, an organization representing 105 Northern California yacht and boating clubs, this Sunday will mark the 99th time that they’ve sponsored an Opening Day Boat Parade on San Francisco Bay.