A Win-Win Maritime Event

It’s been said that creating win-win situations between customers and clients should be the goal of any responsible business. That’s the way we see Thursday’s Cruising for a Cause event at the brand-new West Marine flagship store in Marin City (just north of Sausalito).

Attendees will have a good time perusing the massive new facility — which is exponentially larger than its predecessor in Sausalito — and sharing in the celebration, the company will make contact with boatloads of potential customers, and ten highly regarded local nonprofits will benefit financially. So you might say it will actually be a win-win-win.

All ten organizations have a specific marine focus. They are:

• Educational Tall Ship
• Educational Traveling Companions
• Golden Gate Salmon Association
• Leukemia Lymphoma Society
• Marine Mammal Center
• SailSFBay.org
• Sausalito Yacht Club Junior Sailing
• Sailing Education Adventures
• Spaulding Wooden Boat Center
• St. Francis Yacht Club Junior Sailing  

Some of the Latitude staff will be on hand to support this very worthwhile event, and we hope you’ll join us.

The nonprofits will benefit in several ways: 1) They get to keep 100% of the revenue from each $10 ticket they sell (which includes food and drink); 2) those who place the top bid for valuable live-auction items such as a stand-up paddle board, kayaks, and sailing lessons can designate which nonprofit gets their payment, and 3) sales of raffle tickets will be split among all 10 organizations. 

West Marine has thrown similar Cruising for a Cause celebrations at other Flagship store openings, and they’ve all been win-win successes, so mark your calendar and join us: 6-8 p.m. this Thursday. 

What’s a Flagship store? That’s West Marine lingo for a megastore, as opposed to a wimpy storefront. Flagship stores are enormous, and are stocked with almost everything listed in the famous West Marine catalog. That means greater depth of stock of typical do-it-yourselfer items like marine hardware and cordage, as well as expansive electronic, fishing and apparel sections. 

We’re not in the habit of doing business profiles, but we think this massive new facility will be a boon to the thousands of boaters who keep their boats in the North Bay and The City. So we’ll see you there. Don’t forget to bring your ‘to do’ list.