Latitude 38 Magazine
It’s a Heat Wave
Forecasters are predicting hotter than Hades temperatures for the Bay Area this week, and there are few better ways to stay cool than by wearing hot Latitude 38 gear. Check out our online chandlery for everything from ladies’ T-shirts to hats. More »
Raising the Rafters
A group of white water enthusiasts enjoy more than just the rapids of Oregon’s Deschutes River.
© 2008 Scott Weber
"I work as a photographer for a river rafting company called Sun Country Tours based in Bend, Oregon," Scott Weber wrote in an email. More »
Latitude 38 ‘Safety’ Gear
Solo Transpac racer Jim Kellam was easy to spot as he crossed the finish line in his salmon Latitude shirt.
latitude/JR
© Latitude 38 Media, LLC There’s no better way to stand out in a crowd than by wearing a Latitude 38 T-shirt, available in an array of fruity colors. More »
© Latitude 38 Media, LLC There’s no better way to stand out in a crowd than by wearing a Latitude 38 T-shirt, available in an array of fruity colors. More »
Mystery Mexico Location Revealed
In Wednesday’s ‘Lectronic, we gave a pop photo quiz asking if anyone could identify the spot in Mexico where Profligate was shown anchored. We received about 20 replies — half guessed Yelapa and the other half guessed Boca de Tomatlan, which is about halfway between Yelapa and Puerto Vallarta and the correct answer. More »
San Francisco Summer Wear
We all knew that the Southern California-like weather we’ve been having — 85-degree days with little to no wind — wouldn’t last. The brisk summer wind and fog are rolling in, so we’ve stocked our chandlery with some handsome blue-gray long-sleeve T-shirts to keep you warm and looking good. More »
Going Green
Global climate change has been a hot topic for several years but with the skyrocketing costs of fuel in the U.S., more and more Americans are looking to reduce their ‘carbon footprints’ by limiting their reliance on fossil fuels. More »
June Issue Hits the Streets
The June issue of Latitude 38 is being distributed to all the usual outlets around the Bay today, just in time for the weekend. Check out the action at last weekend’s Master Mariners regatta, plan your Delta vacation, see if our cameras caught your boat out on the Bay, and much more! More »
Memorial Day Weekend
Our offices will be closed on Monday, so we’ll see you here Wednesday with a report on the Master Mariners race and much more! We hope you all have a fun and safe Memorial Day Weekend. More »
Get Your Summer Latitude 38 Gear
If you missed us at Strictly Sail last month, you can still get your official Latitude 38 gear on our website. Just visit our chandlery to choose from an eye-popping array of T-shirts and hats. More »
Heading Up-Delta
We’re planning our annual Delta article for the June issue of Latitude and would like your input. What’s new and can’t be missed? What’s old and should be part of every Delta trip? More »
Receive emails when 'Lectronic Latitude is updated. SUBSCRIBE