A meme that’s been trending on Facebook over the last couple days shows a woman pushing a shopping cart with the caption, "Black Friday: Because only in America do people trample others for sales exactly one day after being thankful for what they already have." More »

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If the big chain stores can do it, so can little Latitude 38 – market Christmas shopping before Halloween, that is. You can get a jump on your holiday gift list at our online chandlery, where you’ll find T-shirts, ladies’ tops, long-sleeve shirts, and hats, including a limited run in sunny yellow. More »

Today is the day that the September edition of Latitude 38 hits the streets all around the Bay Area, just in time for your Labor Day weekend reading pleasure! In it you’ll find a full recap of last week’s America’s Cup World Series, plus readers’ reactions and our own take on the event; the report on the ‘Fab 4’ edition of the Delta Doo Dah, as well as the Pacific Puddle Jump and the Pacific Cup; the first set of Baja Ha-Ha profiles, and so much more. More »

© Did you know that you can still sign up for next month’s first-ever SoCal Ta-Ta Sailing Rally? The deadline for entries has been extended until September 1. See www.socaltata.com. We hope you can join us! More »

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"Just FYI, my little bitty Business Ad got me work from ORACLE RACING. That’s right! The guys from OR saw my ad in Latitude 38 when they were here in the Bay Area a few months ago, and they asked for some help with boat lettering for their AC45s. More »

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