Jessica Stewart is appointed as the Americas Marketing Manager for AkzoNobel Yacht Coatings, with premium brands of Awlgrip, Interlux, and the recently acquired Sea Hawk yacht finishes. Jessica will be responsible for the regional execution of the yacht segment strategy to grow the American markets.
An experienced marketing, brand and product manager, Jessica, brings to this role a wealth of knowledge and a wide range of experience from several global roles. She has worked in B2B, B2C, and D2C and is experienced in multi-step distribution processes through all levels of marine businesses from manufacturer, distributor, boatyards, retailers to boaters. Understanding the yacht industry from various perspectives and in so many different regions has given her an expansive view of the yacht market in general.
Jessica comments: “I have a passion for the yacht industry and am fortunate to combine that with a company like AkzoNobel. AkzoNobel has industry-leading products, is consistently recognized as a top workplace in countries all over the world, and has an incredibly admirable sustainability strategy.
I am proud to join the AkzoNobel team at this time, with the initiative to grow the American markets. With a wide range of skills, a concentration in strategic planning, and my holistic experience in various business models, I look forward to bringing value not only to our immediate Yacht team, but also our wider network and market here in the Americas.”
This appointment follows significant investment from AkzoNobel into its most ambitious marketing drive for yacht coatings to date, including the brand campaign THAT FEELING, which seeks to convey the unique, immersive sensory experience only boating can provide.
The THAT FEELING brand campaign will be the central pillar of all promotional activity and will embody how a love of boating is fundamental to delivering the most inclusive and best-performing range of coatings in the industry.
Find out more at yachtcoatings.com
We’ve been pioneering a world of possibilities to bring surfaces to life for well over 200 years. As experts in making coatings, there’s a good chance you’re only ever a few meters away from one of our products. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We’re active in more than 150 countries and have set our sights on becoming the global industry leader. It’s what you’d expect from the most sustainable paints company, which has been inventing the future for more than two centuries.