Episode #194: Sarah Kraft on EntrepreneurSHIP and Sailing

This we chat with Sarah Kraft about juggling sailing with running a business. Sarah is a Hobie 16 World Champion and WASZP sailor who’s the Co-Founder & CEO of Koil, the AI Reddit for Teens.

Tune in as Sarah talks with host Ryan Roland about the one-of-a-kind experience you get foiling a WASZP, the parallels between entrepreneurSHIP and sailing, how to navigate imposter syndrome on and off the water, why we need more women mentors in the sailing and entrepreneurSHIP worlds, and the reality of pro sailing.

Here’s a sample of what you’ll hear in this episode:

• Beware the WASZP!
• How does Sarah approach learning off-boat?
• Finding mentors who are good models of who you want to become
• A slight behind the scenes of the politics of pro-sailing
• What kind of sailboat Sarah’s business would be

Learn more about Sarah at Koil.Life, on Instagram @Captain_Krafty, and on LinkedIn, and Ryan at Ryan.Online

Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast spots — follow and leave a 5-star review if you’re feeling the Good Jibes!

Check out the episode and show notes below for much more detail.

Show Notes

• Sarah Kraft on EntrepreneurSHIP & Sailing, with Host Ryan Foland
  • [0:17] Welcome to Good Jibes with Latitude 38
  • [0:26] Welcome aboard, Sarah Kraft!
  • [0:58] What’s a sailing story that shaped Sarah?
  • [3:17] Beware the WASZP!
  • [8:17] How does Sarah approach learning off-boat?
  • [13:36] So much of the action in sailing and entrepreneurship is unseen
  • [18:54] The success of the company is built on the strength of the team 
  • [21:06] If you’d like to be a sponsor, email [email protected]
  • Koil
  • [21:52] Imposter syndrome in sailing and entrepreneur
  • [25:01] Pro sailing is a difficult political game
  • [29:10] Getting funding as a woman entrepreneur
  • [33:04] Koil is the AI reddit for teenagers
  • [36:47] It’s about sharing relevant resources for their stage in life
  • [42:54] How many investors are also sailors?
  • [47:48] If you’ve got a teenager (or are one), check out Koil!
  • [49:01] Check out our Crew List at Latitude38.com 
  • EntrepreneurSHIP
  • [49:57] How does Sarah manage sailing at such a high level while building a business?
  • [53:53] Give yourself time to think as a creative leader
  • [56:00] Think Again by Adam Grant
  • [59:34 Follow Sarah on Instagram @Captain_Krafty
  • Make sure to follow Good Jibes with Latitude 38 on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
  • Check out the June 2025 issue of Latitude 38 Sailing Magazine
  • Theme Song: “Pineapple Dream” by Solxis

Transcript:

Note: this transcript is not 100% accurate.

00:02

I’ll just be toodling around, things are going well on the boat, and I’ll start thinking about like work stuff, and I’m just sort of tinkering in my brain, and I’ll find some of my best solutions that way.

00:14

Ahoy everyone and welcome to another episode of Good Jibes, a podcast brought to you by Latitude 38 where we sit down with West Coast sailors to talk about things like sailing. Today we’ve got Sarah Kraft on the show. I’ve met her. We connected at an entrepreneurship event. We belong to the same yacht club  and we are excited to share more about her experiences, her history and where she’s going in the future.

00:44

Sarah, welcome to the Good Jibes show. How you doing? Doing great.  Doing great. She even threw a little shock up there. Sarah, if you could think back to the  multitude of saline stories that I’m sure you have, and you think to the one  that shaped you, I granted all of them shape us at a certain point, but is there one that sticks out as a saline story that shaped you so we can get to know you a little bit more through some story?

01:10

Yeah, I mean, I’ve been sailing  at a high level, just quick snapshot. I’ve been I’ve been on boats since I was six years old. It was my way of connecting with my father. So he kind of treated me like the son that he never had.  And  so those were the tomboy and me really, really got started.  And he always wanted to sail  in his life, you know,  and was finally able to when I was young. So he sent my sibling and I off to take some lessons.  And  my sister,  she said, absolutely not.

01:40

I would rather be the yacht princess. Thank you very much. said, heck yeah. Give me some line. Let’s, you know, you know, the, more the boat tips over the happier I am, the more wind and water in my face, the better. And so he and I just kind of really bonded over that. And that’s really where it started. He ended up getting sort of a, like a 48 foot sailing boat and sailing that across the Pacific ocean. I have no such aspirations. He’s an engineer by trade and I really enjoyed.

02:10

enjoys circumnavigation and being on big boats and did some racing, but decided that the big boat life was more his  thing. I, on the other hand, veered towards very small boats, one to two person boats. And the speed of that, the chaos of that is kind of what’s always appealed to me. So  I think if I were to sort of  recall that the experience has shaped me the most, ironically enough, it’s actually more recent.

02:39

moved from the Hobie Cat world, which is a small 16 foot catamaran  from that racing world to the F-18, which is a slightly larger version of that boat, but it’s a high performance boat. So you’re going from dealing with your true wind to apparent wind. So  the wind doesn’t do  what you think it’s going to do because you’re going so fast effectively is kind of how that works from a non-scientific perspective. so

03:04

Ultimately, I’ve found myself on a single person boat called the Wasp. The Wasp was inspired by the Moth, which is a high performance boat, which  in that class, can, called a developmental class. You can constantly tweak it and make it faster. It’s what a lot of the pros will sail  in order to increase their standing and get better pay. The Wasp is kind of a knockoff that they made of the Mach 2 version of the Moth.

03:29

And it’s essentially one design fleet where it’s a simpler boat. It’s a little bit safer, slightly slower and a great way to sort of learn how to foil. In fact, it’s a foiling boat. So it’s a very small boat. It’s about 11 feet long, has a single sail, one person, two foils, a main foil and a rudder foil. And you just try to go, you just rip it. You try to go as fast as you can. It gets up to around 25 to 27 knots, especially with the new rudder that we’ve got. Holy moly.

03:58

The moth goes way faster. The moth will clock like 35 knots, 30, 35. think sometimes they push 38. My boyfriend sells that one. So I’m working up to that. But point is, like all this has sort of accumulated to why like my experience of learning the wasp specifically, I think has shaped me the most. Um, I’ve always been the sort of person that likes to learn the hard way and to have a good story behind it and to kind of get beat up along the way. I feel like the wind feels that much better and learning the wasp after sit after

04:27

Being a sailor my whole life on both small and big boats, I’ve got my butt kicked. This boat is a very, it’s, you should look it up, W-A-S-Z-P, or that’s the WASP, or you can look up the MOTH, M-O-T-H. Both boats, they have a very small hull, as wide as my shoulders, 11 feet long, and then they have two wings that sort of go up off either side, and you sit on either wing to keep it upright. But essentially,

04:56

The boat is not made to sit in the water in displacement mode, like a normal boat. It’s made to be up on foil, just hauling butt, going as fast as  possible. So learning it is really tough until you’re up on foil and very comfortable with how to keep it on foil.  You’re in displacement mode, just dragging through the water and the boat’s constantly flipping. So you have to get very comfortable with flipping, very comfortable with just like, I mean, you’ll be up on foil.

05:24

and you lose balance or the wind dies or something shifts or changes in a way that you didn’t expect because you there’s so much to take in and so much changing on this boat. And, you know, the boat will just fall towards you and you just fall, you know, but in water, just get a I mean, you just get pummeled over and over and over and over again as you learn this boat. Do I need to wear my skateboard helmet when I’m out there? Yes, I wear helmets. I flipped over the backside of like when it flips, one wing will stand up and I flipped over the back of it and.

05:52

knocked my head and gone in, but I had a helmet on. You have to wear your helmet. You have to wear, uh, you know, really tough gloves that are sticky. There’s on when you, so sing it since it’s a single person boat, you have to both drive it and trim the one sale, the main sale all the time. And there’s no cleat. So you’re, you’re constantly, and it’s just, it’s because it’s so finicky, you’re constantly changing how you’re steering. You’re constantly adjusting that sale because it’s very sensitive. so effectively what.

06:21

part of why I like the tough learning curve is not just because it’s so rewarding, but it really reveals to you as a sailor, like where you’re weak. Like if you are not like using every ounce of your skill at every point, you’ll know. This boat will tell you immediately. It communicates right back to you. It’s letting you know. communicates right back. so that’s, yeah, that’s, think, I think it’ll make you a better sailor. I mean, there are parts of it that are less sailing like, you know, with the foiling aspect.

06:50

that is sort of like I’ve been learning how to wing foil and that’s helpful.  So there are other like new elements that I’m learning more so the apparent wind  is far more extreme on this boat than the F-18.  So there are other like slightly newer learning curves on there as well. So I’m sure it’ll get easier over time, but  you have  with every single sailor, no matter how good you get on it. My boyfriend is a top world-class moth sailor and almost podiums this last year.

07:15

And he’s like at every point, that’s part of why he loves it as well is because of that, that element is no matter how good you get at this type of boat, if you’re not on top of your game, you’ll know immediately.  So it just, makes you better, you know, it just makes you better, better at everything. And I, I really liked that because it keeps me part of why I love the ocean and sailing is because it makes me very present. So this is the boat that’s made me feel the most present and calm out of all of it in part, you know, why do I need that? Well, I think that’s.

07:44

we’re going to talk about as well as a little bit about entrepreneurship, but it clears my head.  Yeah, it’s funny how the chaos and constant need for mindfulness is what can create that clarity of presence. And  there’s all these opinions of what sailing is. And  I love those Instagram stories. You know, they’re like, this is what you think sailing is. And then it’s just all the rugged chaos and fixing and everything on the bigger side of the boat. Tell me about.

08:11

your approach to learning off the sailboat,  do you have that same type of approach? Like, you,  for example, are you pretty bullish on AI? Yes. OK. And so  are you approaching AI models like they’re different moths or they’re different wasps and you’re seeing how using them can be as challenging and showing the weakness that you have? Like  this approach to extreme chaos as a way to expose what you can

08:40

get better at is that like is that your your motto for life on and off the water.  the summer of my senior year in college, I have always been  in or adjacent to entrepreneurship. I mean, I’ve pretty much been in entrepreneurship my entire life. It sounds strange to say that but it does not I think that people think sometimes that they have to  achieve a certain level of a business or idea or metric or bar to become an entrepreneur.

09:07

But entrepreneurship is a mentality. It’s a way of looking at things. It’s a way of solving problems. It’s a way of questioning. It’s a way of pushing things to the limit.  I think as a six-year-old, I bet you were pretty entrepreneurial as well.  Yeah. I mean, it  kind of brings to mind a really great quote, one of my favorite quotes  from  Leonardo da Vinci.

09:30

So Leonardo says, had long, long since come to my attention that people of accomplishment rarely sat back and let things happen to them.  They went out and happened to things.  That’s almost like the  boat was built not to be in a Harbor, right? That, that classic one that’s, it’s, it’s meant for being out there in the sea. So the idea of good things, great things don’t happen to people who sit by on,  their haunches your things happen to them.

09:59

You have to be, you have to be moving. You have to be doing, but when you move and you do anything in life, so this is not to discount anyone  else’s experiences, not to say that it’s isolated to entrepreneurship, but when you do and you move  and you push any kind of boundaries and limits, you will inevitably fail, fall, flip the boat. Piss people off.

10:21

This people  have people hate hate on you. Oh, yeah. And entrepreneurship, like when things like that go wrong, a lot of it feels very personal because a lot of times you’re working on an idea that is either yours or adjacent to your own.  And so any rejection  or thing that goes wrong  feels it can feel a lot more personal than most things. And I think that aspect of it can be  some of the most difficult thing for any leader to overcome, no matter what background that they’ve come from.

10:51

I think that in order to be successful in entrepreneurship, that you have to let that go. have to not just be okay with being wrong, but you have to remove your ego and your identity from the thing that you have come up with and created, no matter how  personal or, you know, like you feel like you’re like giving birth to a child. Like it’s just a really, it’s a big thing. It’s, you know, but like it coming to life and…

11:17

and maybe falling apart is not necessarily a bad thing. It’s just a much more spectacular and very public learning curve. And you feel it in your whole life. You feel it in your bank account. You feel it in your friendships. Like when you’re an entrepreneur and you’re a co-founder of some kind or a partner, which I’ve been for my entire career, people are always asking you about it. You’re always talking about it. And so  I think that the  personality, that the grit, which we talked about, there’s a great book called Grit, which

11:45

that term has been sort of really proliferated now through entrepreneurship, that idea of grit. think that’s really what,  for the most part, I think you’re getting through is the toughest part too, to get through is that until your company is in the block, until you’re profitable, until you’re doing well, like you are not there yet.  And

12:06

If you’re a co-founder, that’s why we get the equity that we do. That’s why we get the stupid name, which doesn’t feel very great when you’re going through that process, because at any point it could all sort of just fall apart. So if you’re going to be in that process, if you’re going to build a company, like you better love it.  You better really, really like  that process specifically, that process of flipping the boat or everyone.

12:34

People have their own versions of what that means to them, but you,  think that you have to be the sort of person who is not just obsessed and passionate about a singular focus like you have to have when you’re starting a company. Um, but you have  not, you know, you also have to believe in yourself. Yes. Like that’s, that’s a given, but you have to somehow find a way to in yourself, get through that constant  visceral feeling of failure.

13:03

You put the helmet on while you were talking about that. I was literally imagining you  on the Wasp  or,  you know, in this high intense situation where the judgment’s not coming from the public. It’s not coming from haters on social. It’s coming from the boat flipping your ass off or, you know, you know,  hitting the water hard. It’s like the interesting thing about entrepreneurship and sailing is that most of it is done  out of sight. Yes.

13:31

you see when you leave the dock and it’s like, okay, bye. And then you’re on the horizon and then people don’t see you, especially if you’re out there in a solo boat or with two people in these small boats. But like there’s so much action out there and it really doesn’t matter who sees you because it matters what you’re doing. And I make that analogy to entrepreneurship all the time. You’re, you’re spending the late nights in whether you’re coding or whether you’re market research or whether you’re, you’re just out there building. It’s usually behind closed doors. And then once you

14:00

get out into the public, then  there’s the judgment, then there’s the sort of the grit that’s needed. But yeah, I love this idea of how going crazy trying to get a boat to foil and go fast is very similar to trying to get something up and launched.  And  the grit I think is transferable. think that it’s interesting analogy. would kind of like add to riff off of what you’re saying a little bit with regards to the

14:29

the private building and the public scrutiny. Like I think that there is scrutiny on both ends. It’s just that they’re very different. So like when you’re in your own space, say if I’m on the boat in the water and there’s not that many people around and I’m just, the boat’s just not like I was, I would say anything last weekend and the wind picked up to 18, 20 knots, which wasn’t quite what was predicted. So it’s pretty high for this boat. The chop came up. It was like two foot swell and I wasn’t raking the rudder. You have to change the

14:57

the lift on the rudder, you have to adjust some settings on your foils in order to be able to stay up above the water. Because I hadn’t figured out how to do that yet. was just like, I’ve been going really well. Like, yes, this is really working. And then another curve ball hit and I was just, it was just me, myself and I, but I was just getting my butt handed to me over and over. And, and it felt it’s a, I would say that the battle feels  just as intense to a certain degree, but it’s just different. Like you’re battling yourself. Like, I mean, the thought that’s passed,

15:27

my mind many times while battling this boat is like, I don’t even feel like a sailor. don’t even like, that’s how brutal this learning curve is. Like to put in perspective too, so my boyfriend’s been doing this for a couple of years. He’s an engineer, like this is his jam, right? But he’s also an amateur. So he’s had to work really hard at getting good. And he’s also trained a number of people because he’s the president of US Moth class. And one of the gentlemen he brought in to sort of train and introduce this boat was like Olympian. This guy’s

15:51

His name is Caleb, he’s won three different medals in the Olympics and he tried this boat and he got so frustrated with it that he started dragging the boat back to the dock. He’s like,  I’m done, this is ridiculous.  And so I’ve had moments where it’s like, shoot, like this is very difficult and that battle, that internal struggle with nobody around. mean, sometimes I get so tired  and like upset and just like frustrated because no one’s around to help me figure this out that I will like scream into the wind. I mean, it’s that exhausting.

16:21

absolute and it’s and I’m tired I’m like, should I phone a friend and like get my butt like dragged back into short? It’s difficult, once the wind picks up, it’s so hard to get back in the short because the boat doesn’t want to go downwind and you start going downwind it just starts flipping and flipping and it is brutal, it is so brutal. “-But you love it, it’s so brutal.” “-It, that’s what I mean, it’s, it’s, but my point is, is just  to the riff I wanted to make it off what you’re saying is that all of it feels public to a certain degree.

16:49

because you’re either public with yourself or you’re public with other people. And the scrutiny is  similar because like in entrepreneurship or when you’re on a boat where it’s just you, like there’s so few people around you to help. Like all of that willpower, most of it has to come from you. And if you can’t find it in yourself, you will not succeed. You will not continue. You will phone a friend and get your butt dragged in home. Although sometimes that’s a good idea, right? But it is

17:19

lonely as hell. And it is terrifying. It’s just lonely. You’re not in an organization, in a corporation where you work your butt off and you all learn you have a bunch of people to ask. No, like you are alone. And in entrepreneurship, if you’re alone and you’re coding, you can’t just call your boss or your coworker to help you. You have to go out into the public under public scrutiny and find your help and convince them for very little money somehow to help you.

17:46

Like when I found my dev team just recently, like with our company, like I had an amazing marketing team first that I got on board and then I got a dev team and I got them on board, but each phase was varied. I have like a full blown team on both sides with a very unique sort of pay structure and people who genuinely believe in this company. That is your job as a founding CEO is to somehow that’s also the skill. It’s the grit to get through it alone because you are always the anchor for everyone.

18:14

Somehow you also have to get a number of people on board to believe in the freaking vision and to join you for very little pay, which is very difficult.  Yeah, to unchartered territory. You’re like, we’re going to go sail that way. Like, I don’t see it. It’s out there. But you are constantly driving that. And that’s where the exhaustion hits. That is where the grit comes in, because you the only person that you have to fall back on is yourself.

18:42

Your partner can’t help you. Your boyfriend, my boyfriend can’t help me. Like that’s too much for him. My sister can’t help me. It’s too much for her. This is nobody’s job, but, you. Part of why I was entrepreneurship for a while, why I never really went corporate is because I noticed like there’s this stat in entrepreneurship, like 90 % of white companies fail is because of the team. Why is that? Well, a lot of times as I was sort of going through this process and learning from different leaders and like, well, a lot of these leaders,  a lot of the leaders that I noticed who got through this crap were

19:12

sociopaths, narcissists, and people who just basically love themselves so much that this process that I’m describing to you did not affect them. They didn’t feel it. They didn’t feel the same pain. But for me, I mean, I have a strong will and I definitely have some alpha energy going on, but I very much feel deep. When I bring my team on,  I negotiate on their behalf.  I would like lay down, not lay down my life for my team, but I

19:42

essentially. You’d lay down your wasp for them. Yeah, I laid down the wasp for the team, you know, and so there’s like people have always followed me at whatever level I’m at. I’ve just always that has just been a thing. And I think it’s partially because I fight for them. But it’s not that I fight for them and that I’m like still not the alpha or the kind of, you know, people often think that they need to choose between being like the narcissist and the selfish person and the nice leader, you know, the oh, I’m so nice and I like take care of everyone and whatever.

20:09

I don’t think that you need to like choose between that. think that you, I think that valuing people and  showing up for them and just showing that you care can be a greater motivator and actually produce much better results and allow you to not be a micromanager. I think you can actually produce exponentially more if you pick the right team, build the right team, not just like they’re aligned on the vision, but also that you take care them. So yeah, a lot of this has come from sailing. Like, where do I get that? Like,

20:38

sort of drive to sort of keep going 100%. I’m also just that kind of person. I kind of always happened where I just, I like that. I’ll still complain about it. Like it’s still, it’s still exhausting even no matter how much I love it. It’s still exhausting. It’s  absolutely exhausting, but yeah, that’s all right. It’s went on a crazy tangent there. No, that’s fine. We’re just, we’re just out here sailing. We’re going where the wind blows. are. The wind is strong. Yes, the wind is strong. of 20 knot gusts.

21:06

Hey, listen up. We hope everyone is enjoying listening to the stories of West Coast sailors on our Good Jives podcast.  We’ve heard lots of great feedback from the 150,000 listeners  who’ve tuned in over the last couple of years. And if you have a marine business,  we’d like to give you an opportunity to connect with them during upcoming podcasts.  If you’d like to be a sponsor of future podcasts, you can email Nikki,  N-I-C-K-I,  Nikki  at latatoo38.com  to learn more about how your company can benefit.

21:36

from sponsoring Good Jives.

21:40

One thing as you were talking, it made me think of imposter syndrome, both in entrepreneurship and as a sailor. Maybe it’s like in-boater syndrome, but this belief that you’re not worthy of it. there’s so, you know, when you said, I’m out there kicking ass, but don’t feel like I’m a good sailor, to one of the first things you said, you’d love being challenged because you find where your weak spots are. So,

22:08

I hear is your thoughts about imposter syndrome, especially being a female entrepreneur, a female sailor.  You know, let’s talk about that because  one of the things I want to continue to do on this podcast is talk about stuff that maybe not everybody’s talking about. And that’s real. So maybe you can share  how imposter syndrome impacts you on and off the water and some advice for other sailors, other women, other people who are really pushing the boundaries, have the helmets on, aren’t afraid to flip.

22:38

But during that process, you’re lonely and you’re like, I don’t know if I deserve this. And it’s just  the grit to overcome that. I’d love to hear your perspective.  Yeah, that’s a great question. I’m glad that you’re willing to talk about those perspectives, because I think that a lot of time, I mean, we are more open to talking about these things these days, which is really great. But I feel like some of that is still discounted. And maybe to a certain degree, it’s like if you don’t have the experience or like I don’t have the experience of, say, you or someone else like

23:06

It’s hard to compare because all you have is yourself. So, right.  That is as a caveat. But what I will say is like, I’ve been doing this for a minute now and it has been very, very, very difficult to find female mentors that are like the kind of women that I want to become. In both business and sailing or is one harder to find than the other? In the sailing world, I fit a unique bucket. I’m not a pro sailor. I’ve been semi-pro. But you’ve you’ve kicked ass. You’ve won some some ship before. Tell us like.

23:36

Yeah, yeah, won like, on the Hobie 16, I won the Women’s World with an amazing woman, Annie Gardner. She’s won like a silver in the windsurfing segment years ago in the Olympics. So we sailed together to victory. But Women’s World, it was great. We got, we won it. It was great. And I was the only American to get a trophy that year as well. had a Puerto Rican teammate. So I was crewing for him.

24:00

And that was really, really special.  mean, the South Americans real tight. There’s some great sailors, lot of great wind down there. Yeah, I mean, I’ve done well in that respect and then moved into high performance sailing  after that.  In the pro world, there are more women. There’s a slightly more equal, not an equal distribution, but there’s slightly more women to be sure.  It is very hard for women to be in the pro. I’ve considered it, but you get typically half the pay.

24:27

A lot of your opportunities will  or not paid at all. Your opportunities will sometimes a lot of times from what I’ve heard sort of more come from like who likes you. But then if you don’t like them back, sometimes I can also hamstring you and your opportunities. And does that stuff happen with with dudes as well? Or is just that’s not even an issue. that’s  no, the the the women in this in the sailing world, the sailing world is still say this nicely a little bit backwards.

24:56

You did say that nicely.  Your tone was light on that. They’re changing very slowly as  needed. Now, I will say that the caveat to that is it’s somewhat understandable with regards to in pro sailing, there are very few seats to do very, very well.  It is very political, no matter if you’re a woman or a man. So the men play very like it is very political. There are so many good sailors and very few seats. So like  it’s a very difficult.

25:24

quote unquote game to be playing no matter who you are. Sounds fascinating. don’t know anything about the pro world. Well, okay. Yeah. So like the best, the best proceeds are America’s Cup and now Sail GP. Sail GP has come onto the horizon. It’s basically like a sports league that Larry Ellison started about five years ago, I believe. You can have like 10 to 12 teams. Each team is from a different country.

25:49

And it’s, it’s a foiling catamaran. It’s a big, uh, F 50, 50, 50 foot foiling catamaran.  And, um, they’ve adjusted the point structures so that it’s a bit more understandable for like the general audience. And I enjoy watching it as well. It’s really cool to see some really fast,  um, foiling catamarans flying across. And I’ve seen all the big foiling catamaran like that before. And it’s, it’s awesome. it’s, it  was fun to watch. actually did a behind the scenes podcast. It’s got a two part where I was in San Pedro talking with people.

26:19

It was amazing.  Yeah. Yeah. No, that’s great.  I’ve taken a big boat charter out there with a bunch of people and we watched sail GP and so there’s pro spots there and that’s a year round sports league, but that’s the first time a year round sports league has ever entered of that caliber. It’s it’s like formula one on the water. It’s the first time it’s ever reached the sort of general community and also the sailing community. Like the sailing communities that never had like a, a regular sort of sports league to follow.  They’re just regatta this regatta that

26:49

America’s Cup is great, but it happens every three to four years. And it’s less teams. It’s maybe six teams, like three to six teams or four to six teams, I think. been going, it’s oldest race, the oldest regatta in history, oldest international regatta in history. It’s about 176 years or something like that old. But that’s like, you have four sailors per boat. other than that,

27:14

I mean, do our young sailors growing up thinking, Hey, I want to be pro or is it just something that they’re going to have to manage their passion for sailing as they get older? And there’s just like a small window until it becomes, mean, they try to go into the Olympics and then they try to get some national, they try to some maybe national titles. The Olympics are, the best. And then if you get it, you know, you could have either gone to Olympics or gotten a medal, then you might get picked up on the America’s cup and or sale GP now. Cause we have that as an option.

27:41

That’s pretty much it. mean, you might you might get on some boats.  You know, you will probably get on some boats outside of that,  but a lot of a lot of those decisions are driven by the owners of those boats who are just typically wealthy people who are maybe good or maybe not good sailors. And a lot of times they’re driving too. I’ve raced on some of these boats, as I’m sure maybe you have, and there can be

28:04

Yeah, someone just wants to learn how to sail and do it well and they’ll drive the darn boat and have an experienced crew that some  paid, some not paid that will do things on their behalf. so you might, and there are some, there’s some other  like racing leagues where you have some high performance boats where there are like professional teams and sponsorship and stuff, but it’s on a much smaller league and sail GP. So I guess to kind of fully circle back to like, so women, so you kind of, that’s like the pro world you’re dealing with.

28:30

There’s not a lot of slots for anybody. And then women just kind of get thrown to the sideline. It’s a weird format too, because it’s a boat, you’re all sort of in close quarters.  It’s kind of a recipe for disaster in a lot of ways when it comes to equalizing the playing field in terms of gender. So I will acknowledge that as well.  But in terms of my experience, less pro, more semi-pro, also just sort of like, I guess what I haven’t come across quite as much are

28:57

are women who really get into this at a high level, the non-pro world, who kind of like touch the pro world, but aren’t quite pro. There are not a lot of women in that space. Like what I love to do is I love to work a lot and I sail. Like that’s always kind of been my thing. And it’s been very hard to accept that that’s something that I just love to do and want to do because women who aren’t like focused on just being a pro, like there’s a cost to that. There are potentially less  female friendships.  It’s usually more, it’s usually very male dominant.

29:26

in that specific world for sure. And that can also like even more so than the pro world. And so that can be just very overwhelming  and very deterring in other ways. You know, I’ve, I get like demeaned because I don’t like think like them. Like a lot of them,  yeah, if I don’t think like them, act like them, I sort of will sometimes get sidelined or  just lectured. And it’s just, it can just be very frustrating or they, all of them want to

29:54

date me and that’s not something that I, luckily now I have a boyfriend and I have protection. But before that it was honestly,  was really, it was really tough.  And I was always outnumbered  and it was hard to just, yeah, I wouldn’t have as many female friends. It’s hard to date just in general. You know, if you want to date outside of the sailing world, you know, guys will oftentimes frown upon that. Cause maybe they’re, they think that maybe that makes you cooler than them where you show up with bruises to a date and they’re not into that.

30:23

You know, because like it’s feels like it’s it’s a rougher like because I also like, you know, the smaller rougher. But so there’s a cost to all that. So anyway, the female experience for me is just it’s just it’s different. It’s just there’s less of us. So and also like, mean, it’s kind of similar, guess, in like entrepreneurship, like very similar. Look at that. Look at the funding rates for female founders. It’s like two percent or something stupid. It used to be so it used to be that.

30:49

of all the institutional money. it’s like venture capital and things like institutional funds investing, investing in all entrepreneurs across the board. Only 2.4 % of that are female founders. This is about two years ago, about a year ago, that number dropped to 1.8. And only 0.4 % are women of color, which is insane. And so, you know, I’ve had comments from dear men saying, well, maybe it’s because less women are entrepreneurs and

31:18

If you look at the stats, so if you look at like  the number, I’ve actually been curious about this before and I didn’t think that was true, but I looked it up  and apparently there are, if you look at the number, the  gender split in terms of like, you know, female to male owned businesses in the U.S., almost 50%, I  think it’s like 49 % of businesses in the U.S. are owned by women or like have female founders in the mix. So we’re talking specifically about not just

31:48

business owners. But where does the money go from the most powerful players? Well, so 10 % of those investors are now women, which is great. Not a lot, but also some of the women tend to be there. Not women don’t always pass money to women. Or they’re very picky about who they pass it to you because they know how difficult it is for women to raise money.

32:17

Um, and so they will oftentimes maybe invest in someone who is like a more obvious, like candidate, like, a woman would be a great person to run like a fashion company or just playing into those stereotypes  company. Correct. Companies that maybe are  tech, but that,  Oh, well, it makes sense for someone of a certain perspective to run it because they have that perspective in life.  Me, I running a tech company for teenagers, which maybe you could argue there’s some kind of teacher play, but

32:47

Ultimately, what we’re building is the AI Reddit for teenagers. So we’re building effectively the next Reddit for young adults. That’s a map. Like this could be a one billion dollar company. want to reach you. Wait, it  not could be. It will be. Let’s use the right verbatim. Tell us tell us a little bit about this. Let’s let’s dive into this.  Let us understand this ship that you’re building. Is it a moth?  If your business was a sailboat, what kind of sailboat would it be?

33:17

Great question.  I guess it is a moth. Yeah, I guess it is a moth. Absolutely. Because I mean, you asked earlier about like how much we innovate in AI or, you how much we have to stay ahead of the curve or how much I’m thinking about stuff like that. And yes,  absolutely. I mean, we’re not we’re not building the next language learning model for teens. That’s not that’s not what we’re doing.  But really, look at look at Foilene is like Foilene is probably analogous to AI in the salient world, right?

33:45

It’s analogous to technological innovation, which is ultimately like what we are doing. We are sort of a business that does require  a large community to be successful. So kind of like what some people call consumer tech.  But it’s effectively like a networking effect business. So effectively, the more users we have,  the more money we make and the bigger impact we have. Tell me, tell me the problem that this moth solves. This moth.

34:11

This coil, it’s called coil. K-O-I-L. That’s actually, you know, you’ve got moth, you’ve got wasp. Coil kind of sounds like the next generation of it. Yeah, yeah, no, it kind of does. It does. It’s like,  oh, the foil coil.  Yeah, the foil coil. There we go. Yeah. So so we’re building, like I said, so we’re building the AI Reddit for teenagers. Well, what does that mean? Well, OK, now, now some people who are listening to this don’t know Reddit. We love them, but they don’t know Reddit.

34:40

Reddit is an online public forum. So it’s a website where you can go  and find resources that have been typically provided by other users. So how would you say like the upvoting? How would you explain upvoting and how it’s kind of like crowdsource? Anybody can join and make posts  on a feed that looks not  much different to something like Facebook or Instagram, but the posts are typically filled with content that could include

35:07

a series of words or links or, what a lot of times people will do is  there’s something called subreddits on Reddit. So you have your  main community and homepage, maybe where people will share  resources, information, et cetera, but where the real value in Reddit is, is people will make what they call subreddits or sub communities. So not unlike maybe a group chat that you would make on say Facebook.

35:32

And  people will post different resources related to that specific topic. So there could be  a sailing  Reddit community, like in a general, right? Like Reddit forward slash sailing. And then within that there might be a sub Reddit for moths. And then within that there might be just way crazy information  insights learning. Is it that the rabbit hole goes deeper with  the more specific those communities are?

36:02

So you have the main community  center of Reddit. So you have like a main feed like you see on Facebook. Okay. And then on your feed, there will be people who are posting like you see on Facebook, but they’re referencing or coming from different subreddits. But it’s not that you have  many subreddits within a single subreddit. It’s just that you have a number of subreddits. Like it would be like if you’re on Facebook and you have a main feed.

36:32

And say you have group chats,  you know,  in Facebook Messenger, you might message multiple people. If that group could be sort of promoted or shared, if the information shared in that group could be shared on your main feed, that’s more kind of what that experience  might look like. So point is, that, and  definitely encourage you guys to go and check it out, but it’s all about sharing experiences and sharing resources. Like when people go to Reddit, oftentimes they have a very difficult question.

37:01

or they’re just really curious. It could be a life question or it could be a very practical question or it could be that they just can’t find something and it’s a really, really great place to find where sort of curious people or just like confused people, I’ve been that person, will just go and find answers. They just go find answers about almost anything. And is the difference between searching, online or Googling this, is that they’re real people that are giving their real experiences? who are sharing experiences, yes. Okay. Now the difference between

37:31

that so people share real experiences on Coil on our platform as well. The differentiator in this is that  we as a company also contribute resources. So the idea of being that  teenagers of today, generation alpha, they’re the new teenager.  They’re the first to grow up entirely online. They see AI as normal. They 95 % of them have or have access to a cell phone. They’re fast, they’re fascinating.

37:56

And what they’re dealing right now with right now is information overload. So they may go to Google or chat, TBT or Reddit and look for certain information. What they’re finding is not as information that’s not relevant to their stage of life and to their, necessarily to their age. Google is just not, it’s like, it can be helpful or unhelpful to some of us, but like, think about it. If you’re a young person and you’ve just gotten your phone and you’re jumping onto Google and you’re like, effectively what coil helps you answer is the question.

38:25

like, who do I want to be when I grow up and how do I get there? And so if you’re a newly minted youth and you’re hitting the internet and you start asking these questions, how do you know that those resources that you’re finding are not sponsored or have different intent or even relevant or helpful? Like, how do you know? Like, there’s a whole different layer of sifting through.

38:48

that  something like even chat GPT can only go so far to help you with. You can give chat GPT specifics and say, I’m this age and  some basic stuff, but we are the sort of white glove experience  slash  like for these teens.  We make it so that instead of them having to ask 10 fold the amount of questions to get to the end result while they’re still learning  what questions to ask, we help them shortcut

39:18

that process and effectively narrow down the data pool of resources. So we basically give them an environment. them find the right boat. We help them find the right resources, the right boat. Actually, hold on, the right ship. It could be entrepreneurship, it could be leadership, partnership, We give them the ship. We give them a centralized platform, one place. We give them tools that they’re used to seeing, the experience of kind of Reddit.

39:45

the experience of chat GPT, we train, in both environments, what we do is we have created a database of information where we cleanse the data. So you remove the, all the irrelevant stuff, like all the adult related stuff that doesn’t mean anything to them. We remove that.  If there are resources out there that are complete BS, that’s, they’re obviously just not helpful, or they have a really bad reputation in the industry, or they’re spammy or something, we remove that too.

40:14

So  we just help cleanse the data pool that they’re looking at. And then we give it to them in an interface that they use all the time  to just get help. And the most astounding finding we’ve had is that they’re actually looking for help all on their own. And parents know this, everyone knows this. They’re always online, they’re always searching, they’re always looking for things. And so  we’ve reached now over 5 million  teenagers online through our social media presence and advertising and everything.

40:40

And what we’ve seen and the aggregate of the data is just like, they need help. That’s been the most fascinating finding is like they need and want help and they are searching for answers, but they’re going onto Reddit. There’s a sub Reddit called r slash teenagers with 3.1 million members with parents, teenagers, and  teachers. But if you go on there, they have community guidelines, but they don’t maintain it. They don’t make it safe. Anybody can post there, not just the team.

41:09

And there’s no like people are sharing content, but what we realized in our, in our market research and customer development was like they teens want to share with each other, but they also, they don’t always know what to share with each other. They want to both share and commune and they end like have that support, but they also need a better way to like find the information that they want to share in the first place. To find it in the first place is like that.

41:38

is like kind of that core function that we’re sort of really addressing. So we train ChatGBT to speak team.  We give them a feed like you see kind of like on your Facebook experience, but we  fill it with resources, so many resources. Do you throw any sailing resources in there to get them hooked at an early age? Maybe. I mean, maybe I’ll throw one in there here and there. You’re gonna throw good jibes.  Under sports maybe? Yeah, yeah, yeah. Exactly.

42:04

Exactly. I think the biggest thing that we’re focused on too is like, we give them complete control over their experience. In other words, there is an algorithm, but they control it. They decide what they want to see. They decide how often they want to see it. And they decide how active they want these notifications to be in their life. So it’s completely defined by them. It grows up with them. And we effectively try to help them like get their first full-time job and feel settled in that space. So we could stay with them anywhere from like 13 to 25.

42:32

But we even had adults ask us, like, oh, I still don’t know what I want to be when I grew up. Can I get help? Like, well, maybe we’ll see where the platform goes. That’s where you just need to tell them to go. That’s not a coil. That’s a foil. Get your ass out of the water. So help them with careers first, then college prep, financial literacy, then well-being. But yeah, no, super excited. Well, congrats on all that. OK, how much money are you looking for? Because here’s the other thing that I maybe we can talk offline about this, but in this sailing community, there are there are some extremely wealthy folks.

43:02

And  I would be curious how many investors there are who are actually also sailors. And that might be an interesting niche community to build that relationship to help them find out and support other founders. And if we can share that these founders are also sailors.  I had a conversation the other day with somebody I just met and we talked for 45 minutes about sailing. And  then  the whole programming started like, oh, here, business cards, business cards.

43:32

And we looked at each other’s business cards and we’re like, oh my God, we can do some business together. Had no idea about his business. And so I think there’s a certain bond in the sailing community. just like there’s, coming up with this right now, just like there are crew lists. What if we start a  crew list, but specifically for sailors who are investors that want to get onto  an entrepreneurship like yours as a way of connecting.

44:01

Let me take a step back. There’s a traditional question that I love getting  people’s opinion on. When it comes to investment in startups, there’s typically two things you’re investing in. The founder and the idea, right? Also known as the jockey and the horse. So  you ask an investor,  what do you really invest in? The jockey or the horse? And it’s kind of the chicken and the egg. So there’s no right or wrong. But most of the time they’re investing in the founder. They’re investing in the jockey because

44:30

The idea can turn to shit, the idea can change, but it takes a founder and a team, as you said, to make this thing happen, right? You can have a crew of eight, but if seven of them suck, you can’t really do much. So what if we create a crew list seeking entrepreneurs who have their own entrepreneurships, and we find people who have these amazing boats with money and are looking for crew, and imagine if we got like four or five entrepreneurs to crew and sail on a boat.

45:00

on a ship with somebody who is just wanting to get to know folks and find founders that they trust and want to invest in. And then it can be like, let’s sail the ship. Let’s do it. Like you’re starting  a networking group soon.  It is. is. Oh, I think that sounds awesome. think I have  my book series is coming out as getting your ship together. And the first one is speakership and then entrepreneurship. So maybe I could funnel some sort of a networking event around just connecting.

45:29

sailors and- Oh, I think that’s a great idea. How much money do you need?  Let’s see how, let’s put a test out there. How much money are you raising? And if you’re a sailor and you are somebody who does invest money and looking for opportunities, here’s somebody who can go literally get onto her boat. Get onto the ship. So we will be opening up around  soon. We’ll be  soon raising a $2 million round on a safe note.

45:57

Yeah, we’re gearing up doing some prep work for that. So that’ll, that’ll be live soon. We’ll have two co-leads, co-lead investors as a great venture group we’ve been working with right now. That’s just been awesome. Part of their venture studio group, their local in Orange County called Gum Shoe Ventures. One of their lead founders has nine plus exits  and just super grateful for their, they all have kids and teens.  And the last company they built and sold to get together, the whole group, it’s a bunch of angels that started and founder, founder angels who started this venture group.

46:26

Last company I started, turned around in 18 months, you know,  which is very impressive. sounds  like a championship team. Once we open the round, like we’ll be closing it pretty fast. kind of have a we have a nice little we have a nice list of people who’ve kind of raised their hands. Crew list, a crew list. We have a crew list, a wait list of crew.  You’ve accrued a crew list, accrued a wait list of crew. And this will definitely be the best priced round.

46:55

By far, I mean, we’ve been pretty great about how we’ve run our budget. We’ve seen some really good results. So this round will probably get us through, it could get us through to profitability, most likely, or it could get us there in the next sort of 12 to 24 months. But that’s the goal. Coil the foil, let’s do it. Let’s do it. If you’re looking to make a meaningful impact on the next generation of our youth and you want to make a lot of money doing it. Or you have teens.

47:22

or Generation Alpha that you want to be a part of what that future is. love it. My co-founder is himself a teenager. So we do have our demographic actively involved day to day. Is he a sailor? Yeah, he’s actually an archer. He wants to learn to sail, but he’s an archery actually. OK. OK. Which is fascinating. Yeah. Another like old school sort of, but really kind of beautiful sport, like Renaissance style sport.

47:49

No, he’s been great. I have enjoyed working with Jackson. My other co-founder is our CTO. He’s a great front-end developer. I’ve been doing this for like seven plus years. So yeah, just if you want to reach out and sort of get on our mailing list, so kind of know when that opens up. How do they find you? Tell us the website or where they go. So  if you want to check out Coil, go onto coil.life, K-O-I-L dot L-I-F-E.

48:15

You can click the button, coil beta, and you will find the platform that is live currently.  It’s a fully functioning life platform. It’s technically not a beta. We just framed it that way to make it fun and exciting for youth.  But yeah, everything is there.  The engine is there. We’ve got a marketing team. We’ve got a dev team. It’s all just like, and we’ve got thousands of users now,  30 % month over month growth.  We have 52%.

48:41

DAU over MAU, which is a phenomenal metric to see for a consumer. Is that like velocity made good? That’s our retention. Yeah, velocity made good. Exactly. We’ve got great retention. You know, it’s just  putting money, putting, we just need to put more wind in the sails. Yes.  Yeah. We’re just all adding our own wind, you know? Yes.  Actually, you shouldn’t call it investment. You should call it wind genera- anyways. Okay. Hey, good Jives listeners.  Are you looking to sail more?

49:10

It’s the biggest mismatch on the California coast. There are thousands of boats not sailing because they need crew and thousands more sailors or soon to be sailors who want to sail but can’t find a boat. For over 45 years, Latitude 38 has been connecting boat owners with sailors to sail, or race the bay, or travel far over the horizon. Some connections have turned into thousands of blue water cruising miles, or race winning crews,  or long term relationships, or just happy days of sailing.

49:37

If you have a boat or want to crew, add your name to the Latitude 38 crew list at latitude 38.com.  You don’t know where such a simple act will take you. The final thing I want to talk about  and  is sort of high and tight  is the ultimate question of  how you manage both ships, how you manage entrepreneurship and just getting out and having fun and  sailing at such a high level and being so involved. So  you’re obviously doing it.

50:06

And that’s something that I try to do. I’m aspiring to do. And I’m just curious your sort of final thoughts on that as inspiration, because we’ve talked about a lot of amazing stuff and the reality of how hard it is, but we still love to sail and we love to build businesses. And so what are your thoughts or pieces of advice on how you’ve been able to manage that to make sure that we all get question.  I have very carefully crafted my life so that… Wait, craft is that are you trying to be cheeky, Ms. Craft?

50:36

I am actually my name, my ship name when I’m running a big boat charter, which I’ve done, for like four years just on weekends and stuff and taught people to sell is really great. Brought some investors out at the time as well. Captain Crafty, that’s my  ego. Yeah. Is that your Instagram handle too? Yes, it is. Yep. Captain underscore Crafty with the K. I live in Long Beach.

50:59

now, which has some of the best wind in the US, the most consistent wind.  Beach  is great. Yep. so and I found an amazing well-priced apartment a block from the beach and a stone’s throw away from my club, is Alamitos Bayard Club, our club. Shout out ABYC. Check them out. Your place to be. so what I love about Long Beach is I feel like I found this perfect center for me as an entrepreneur because a lot of my network is Orange County, LA.

51:26

or I’ll drive or fly up to San Francisco or fly out to New York, which is where I lead Super Angel investors at the moment. I can work remote, is great. Software company, I can work remote. I work out of my apartment for the most part. just so I don’t have any commute time. So I have no commute time mostly except when I go to events, which I go to about maybe once a week. And so I do go to meetings and do that. I mean, it’s just, I just have to be very structured. So I’ll like work out twice a week. I’ll sail one to two times a week maybe.

51:55

Work takes priority, but because there’s no commute time, because I’ve just sort of structured the sort of environment that’s very calm and focused, I can just sort of, as long as I am  disciplined and focused, I just can bust through most of my work. I can do a full weekend if I need to, which is, we know, entrepreneurship is a lot of the time, or I can do like on a weekend, do like a half day of work and then get out in the afternoon for sailing. Cause Long Beach has really great afternoon wind. And now I have a boyfriend who sails and he works at Boeing as an engineer and works a lot as well. So.

52:23

You know, I just crafted a life that just supports everything that I love and it’s really coming together in a beautiful way. But the moral of the story is there’s sailing, work like you to pick your priority. Like my company is, is, number one priority. The sailing is just like, I just try to get out when I can and each time improve, make some notes, improve, improve. The ultimate goal is to learn on the wasp, learn this type of boat on the wasp migrate over to a moth. And I have a wonderful.

52:52

pro sailor who’s definitely a bit of a  role model for me. name is Helena Scott. Uh, I’ve, we’ve already have a deal where I can buy her used moth cause she’s sailing at a very high level. She’s actually doing an Olympic campaign now. And, um, so I’m to buy her moth and the goal is to win a women’s worlds on the moth. That’s, that would be really great. Wow. Nice. Like a fun journey that I just allow to be what it’ll be. I set my goal every season to be like a certain milestone that’s manageable, but

53:20

It’s just kind of like I go, clear my head, I come back to work. Yeah, that’s just what makes me happy. how… sounds like Captain Crafty is crafting it and it made me visualize that like your business is the entrepreneurship and your sailing is your tender too. They’re both connected and you’re able to make sure that both become priority because you have priority.

53:47

and you’re just getting out there. And a lot of times when I got in sale, like I’ve heard this from some really amazing business leaders, sometimes, like even Steve Jobs would say that. Steve Jobs was set aside, I think it was 10 to 20 % of his time just to sit back from his business and think creatively. Like you need to give yourself space to just pull out of the, like I’m very good at executing, it was blowing through tasks. You have to be with this stuff, but like to give yourself a minute as a leader to step back and give yourself like, to really like…

54:16

pull out of what you’re doing and to just think through creative, like bigger problems or to just give yourself time to think is so critical. Yeah. And you have to let your brain  connect all these dots and there’s a lot of theory, but science around when you’re in nature and water being a great place to do that, a stress brain is not a creative brain. And so even if it’s intense and crazy and how you describe some of the small boat sailing,

54:44

it still allows you to break free from all the technology and let things connect. It just pulls you out. then when I have like, I’ll just be toodling around, things are going on the boat and I’ll start thinking about like work stuff like little, little like, okay, I’m solving this problem. What do I do? So on this problem, what do I do? And I’m just sort of tinkering in my brain. And I’ll find some of my best, you know, solutions that way.

55:05

Then you get a header, like, oh, it’s a header. Is it a header or a lift? Which one? All right, go in this direction. Yeah. No, exactly. Exactly. And, you know, yeah. So, and I do think that you need to, yeah, the more you take care of your brain too, the better you do function, the better decisions that you make. mean, science has proven that too. If you think at it from a negative attitude, you’ll actually make worse decisions proven by neuroscience.

55:31

And so my sister’s also studied, she studied psychology at NYU and she’s  just got her master’s, she’s  brilliant. So I’ve learned a lot about psychology and  how to optimize brain function. So that’s also a huge part of why I do it. I do everything for my work, because I just, love it.  You say, if you love what you do, you’ll never work a day in your life. I think that’s completely the opposite. I think if you love what you do, you’ll work 10 times harder.  But you’ll love it, but you’ll love it.  And you’ll keep going and you’ll do it that much better.

55:59

Briefly circle back, you mentioned imposter syndrome, and I feel like this is sort of a nice cap from my end. there’s another quote that I wanted to mention. There’s  a famous organizational behavior of a psychologist called Adam Grant. Love Adam, yes. He’s amazing. And  he wrote a book called Think Again. And he also, by the way, he was an original founder of Facebook, and then he left before they took off, which is, he’ll always kick himself for that. But I’m like, it’s fine.

56:24

But he wrote a book recently called Think Again, and he basically did a study on individuals and he was trying to quantify competency. Like what makes a leader truly competent? One of the things he mentioned in his book is that imposter syndrome is actually a critical component of that, because if you have an element of that, you’re always trying to improve. The trick is to not let that overwhelm you and stop you from functioning. And so towards the end of the book, he  quantifies competence  in a very sort of

56:55

specific way. basically his sort of this is sort of a paraphrase, his grand summary of it is he said, competency  is effectively like what you want to be is extremely confident in your ability to  deliver the results while at same time,  maintaining the humility to recognize that you may not have all the right tools in the present. And that’s how you balance essentially this idea of like, is it your keel? Got it.

57:24

And yes, exactly.  I’ve got it with the like, oh, I’m not good enough. tend to kind of pendulum, you know, and if you go one way or the other too far, oftentimes your competency lowers. That’s what he essentially discovered in all of his studies. I thought that was that was incredible. Yeah. I just imagine you hiking out and leaning in and hiking out and leaning in that constant balance. Yeah. Well, so fun, so great. And the final thing I’ll have to say is  it did stick with me that you’re having a hard time finding mentors in business and sailing as a woman.

57:53

And I would like to share with you that  you are probably  the mentor that you are seeking. And so I have all the faith and confidence that other women who are listening to this, other women who meet you, even if you’re having a hard time finding that person, I believe from what I know about you, you are that person.  And that’s a really cool thing to do. You’re literally setting the trend. You’re  creating the wind  so everybody else can  not have dirty wind, but.

58:21

be positioned there and get out there on the water. So kudos to you. I’m excited. I’m the, what is it called? The, the Explorer, right? I remember when like Christopher Columbus went out, were the sailors called that went out and explored new lands? You know, I have some mentors, but yeah, it’s it’s a big niche that I fit that I can’t find. And yeah, I’m the, Christopher Columbus and I’ll be the Explorer. You’re Christopher Kraft, trying to throw the craft in there.

58:49

No, you’re Captain Crafty. That’s way better than Christopher Columbus. I mean, he’s got a bad rap. He’s got a bad  rap. yeah. So that was… You’re out there pioneering,  new land.  The ocean pioneer. Yeah. Except that I’m not colonizing. I’m just sort of painting. All right. Well, Sarah, this has been so much fun. I’m looking forward to once you upgrade your moth. Just let me know, because I’ll be the person that will take over your wasp, because I’m on track for that. So let’s figure it out.

59:19

Definitely. Let’s make it happen. All right. Well, we’ll see you at ABYC sometime. Total pleasure. I’m excited to continue. And if you ever need extra crew or anything like that, let me know. I’m in Long Beach, too. So we’ll do that. Well, thank you, Sarah. And thank you, everybody. You should definitely connect. She is Captain Underscore Crafty on Instagram.  You can probably also find her on LinkedIn if you’re more into that route. Yes. And you know her company and how to get it, which is spell that one more time for people.

59:47

K-O-I-L. If you can look us up at koilcoil.life  if you want  our website. if you forget,  rhymes with foil and you know that she’s out there on a foil. Yes, yes,  yes. All right. Well, thank you, everybody, for tuning in. If this is the first episode you listen to, then you definitely need to listen to more. We’ve got 190 plus you can go back and binge listen to. And every Tuesday we come out with a new West Coast sailor for you to learn.

01:00:17

and commiserate with and be inspired by. If you want to hang out with me, if you want to come sail with me, if you want to learn more about what I do, helping people get their ship together, you can find me online super easy. If you remember my name, it’s Ryan. So Ryan.Online. And if you want to be a guest on the show, well hit me up on my Latitude 38 email, Ryan at Latitude38.com. Or if you have a friend or somebody who would be great on the show, we’re always looking for amazing people.  And if you know somebody who has a business and wants to do a

01:00:45

full sponsored episode, can help out with that too. Well,  go where the wind blows, good vibes and Good Jibes out there, Sarah. We’ll see you on the ocean and to everybody else, we’ll see you in the next episode. Make sure to follow @Latitude38 on social, participate  and grab your  Latitude 30 magazine in any type of Marine store, wherever you get it, all kinds of good stuff. With that, Sarah, let’s head back to the dock.  Woo, she just gave a shaka, shaka, shaka. All right, everybody, we’ll see you later.

01:01:15

Alright, thanks so much!