Make Your Voice Heard
Back in January, we launched a reader survey to find out a little more about our readers and what they want to read about. Some of the results have been surprising, some are about what we expected. Here’s a sampling:
- 67% of our readers have been sailing for more than 20 years
- 42% belong to yacht clubs
- 30% have crossed oceans
- 71% have read Latitude 38 for more than 10 years
- 43% spend up to three hours reading it
- 91% are male
- 39% are between 55-64 years old
- 68% are married
- and while 70% really like or love to read Classy Classifieds, 44% have never bought anything through them and 74% have never sold anything through them! (Did you know online ads for boats or gear under $1,000 are totally free? Isn’t it time you cleaned out your dockbox?)
If you find yourself with an extra 10 minutes you don’t know what to do with, hop on over to our reader survey. It’s a rather in-depth look at several aspects of the print magazine, our website and ‘Lectronic Latitude. Your answers will help us shape our content to fit what our readers want. And feel free to share the link with any sailing buddies who read the magazine. The survey is completely anonymous but you will have the option of including your email to be entered in a drawing for some hot Latitude 38 gear. We plan to end the survey at the end of March, so hurry for your chance to win!