America’s Cup Wins Emmy

America’s Cup 34 has won an Emmy in the newly created "Outstanding New Approaches — Sports Events Coverage" category. This new category "recognizes a seismic shift in how the sport of sailing is covered and consumed," says an America’s Cup spokesperson. 

"Through the America’s Cup mobile app, fans could get race results, video, race animation graphics, wind and tide information, and photos, as well as engage in chat, all in real time – on their tablet or phone, from anywhere in the world."

Jimmy Spithill, who was on hand to receive the Sports Emmy Award in New York City, said that Oracle Team USA had two goals going into the 34th America’s Cup. "We wanted to win the race, which we did, thankfully. But we also wanted to make our sport more exciting and accessible to casual viewers and general sports fans through better television and multimedia production.

"These five nominations, and especially this award for the Mobile App, is recognition for all the people who worked so hard to achieve that vision," says Spithill.

"It’s not often that you have an opportunity to transform the way a sport or an event reaches its fans," said America’s Cup Director of Technology Stan Honey. 

‘With the America’s Cup Mobile App, AC LiveLine, and the other broadcast innovations, we have made a sport that in the past could be difficult to follow, into one that is now impossible to ignore," says Honey.